An excellent suggestion from Scoobie Davis:
Googlebombing is one of the easiest forms of media hacking. Attention, bloggers: help web searchers get the facts on one of Scaife's henchmen, Colin McNickle of the alleged newspaper, the Pittsburgh Tribune-Review. One of the best ways to tell McNickle and Scaife to shove it is to hyperlink the phrase "Colin McNickle" to the following URL: http://mediamatters.org/items/200407270001.
Your finished product will look like this: Colin McNickle. And it's a great way to spread the word about exactly why Teresa Heinz Kerry has every right to tell Colin McNickle to shove it. So help us tell Colin McNickle and his boss, wingnut Richard Mellon Scaife, to shove it.